I help B2B founders and operators decide where AI agents and automation create real ROI — and where they don't. Founder of Afiniti Global. Based in London. Working with companies across the UK, Europe, and the US.
Omer Khan is a UK-based AI business consultant and the founder of Afiniti Global, a London product studio that ships AI agents, mobile apps, and B2B automation. With more than a decade in mobile app development and a portfolio of 47+ AI agents in production across financial services, healthcare, e-commerce, and SaaS, Omer advises founders, COOs, and CTOs on the operational decisions that determine whether AI investments pay back — including build-vs-buy, agent architecture, evaluation strategy, and post-deployment ROI measurement. He works with companies across the United Kingdom, Europe, and the United States.
My background is mobile-first. I spent over a decade building iOS, Android, and cross-platform apps before AI agents became a category that could meaningfully replace operational headcount. That timing matters. The teams who do AI well in 2026 are the ones who treat agents as production software with all the rigor that implies — evals, observability, rollback, the lot. The teams who don't are the ones currently spending six figures on pilots that never reach production. I've been on both sides of that line, and the difference is almost always the operational discipline behind the deployment, not the model choice.
One- to four-week engagements with your leadership team. We identify which workflows in your business are genuine candidates for AI automation, which aren't, and what the prioritization should be. Deliverable: a written recommendation with named workflows, payback estimates, and a 12-month roadmap.
For companies who've decided to build, I work alongside engineering and product to design the agent's architecture — the four-layer pattern (reasoning, tools, evaluation, operations) that separates pilots that ship from pilots that fail in month nine.
Many teams ship agents and can't prove they paid back. I run the 90-day measurement framework on your active deployments — baseline, pilot, rollout, report — and produce CFO-ready evidence the work created value.
When the right answer is Zapier or n8n with a frontier model, I'll tell you. When the right answer is a custom build, I'll tell you that too — and refer you to a studio that can ship it (often Afiniti Global, sometimes others depending on stack).
For a small number of companies per year, I take ongoing fractional positions to be the senior AI strategy voice in the room when decisions get made. Typically 3–9 month engagements, monthly cadence.
Independent reviews of your current or proposed AI vendor stack — Anthropic vs. OpenAI vs. Google models, MCP vs. custom tool APIs, agent frameworks, voice stacks, observability and evals tooling. Vendor-agnostic, with current opinions that update as the category evolves.
I work most often with B2B companies in financial services, healthcare, e-commerce and retail, logistics, professional services, and B2B SaaS. The common thread is that AI agents are genuinely operational tools in these industries — not novelty features for a marketing site. The strongest work I do tends to be in compliance-heavy and operations-heavy environments where the question is not whether to use AI but where the operational wins are biggest and how to evaluate them rigorously enough that finance signs off.
Engagements start with a free 30-minute discovery call. From there: a written scope with a fixed deliverable and timeline, an engagement letter, and the work begins. Most advisory projects run 2–6 weeks. Most fractional engagements run 3–9 months. I take a small number of clients each quarter to ensure depth over breadth — that means I sometimes say no, and it means waitlists are common.
I do not take engagements where the answer is already decided and the client is looking for a rubber stamp. I will tell you what I think the right move is even when it costs me the engagement. That position has saved more than one client a hundred grand in pointless build cost and lost me approximately zero referrals. The math works out.
If the answer to your question is “don't build it, hire one more analyst instead,” that's the answer you'll get. If the answer is “build it, here's the architecture, here's the eval strategy, here's the team you need,” that's the answer you'll get instead. The advisory is independent of the build.
Years in mobile and AI product development
AI agents shipped to production via Afiniti Global
Products shipped across mobile, web, and AI
Client retention at Afiniti Global
Yes, with limited capacity. I take 2–3 new advisory engagements per quarter to keep depth over breadth. If you're trying to make an AI investment decision in the next 60 days, get on a discovery call as early as you can.
Book a free 30-minute audit with a senior strategist. We'll map out your ideal architecture, timeline, and budget — no strings attached.