June 13, 2024

WWDC 2024 Highlights: ChatGPT Integration for iPhone and the Launch of ‘Apple Intelligence’

The Tech giant’s focus has shifted with the introduction of new features and a deal on OpenAI during the conference. The company is under pressure to keep up with rival firms’ AI drive.

Apple’s Embrace of AI and Collaboration with OpenAI

Apple has reoriented its focus with the introduction of innovative features and a strategic partnership with OpenAI, announced during their recent conference. The company faces increasing pressure to match the rapid advancements in AI set by its competitors.

Unveiling Apple’s AI Strategy

During Monday’s WWDC keynote, Apple unveiled its comprehensive AI strategy, which includes integrating OpenAI’s ChatGPT across its ecosystem and launching “Apple Intelligence” technology into its suite of applications, notably Siri.

Highlights from the Keynote Address

CEO Tim Cook showcased numerous generative AI products and services, including “Apple Intelligence” and a collaboration with OpenAI, at Apple’s annual developer conference.

Integration into OS Platforms

The latest iteration of Apple’s operating system for its devices, featured at the event, will incorporate the AI technologies introduced during WWDC.

A Significant Pivot to AI

These new tools signify a substantial shift towards AI for Apple, responding to recent declines in global sales and a comparative lag in AI integration among its consumer products.

Personalized AI with Apple Intelligence

Cook emphasized the necessity for AI to comprehend individual contexts such as daily routines, relationships, and communications, describing it as beyond artificial intelligence — it’s personal intelligence.

Advanced Generative AI Tools

Apple’s new AI system boasts a suite of generative tools designed to automate and personalize user experiences across Mac laptops, iPad tablets, and iPhones, enabling seamless data retrieval and in-app actions.

OpenAI Collaboration and Enhanced Siri

Apple confirmed its highly anticipated partnership with OpenAI during the keynote, revealing plans to integrate ChatGPT into an upgraded Siri. Promising a more intuitive, contextually relevant, and personalized interaction, the new Siri will function as an AI chatbot capable of executing commands based on voice prompts and searching through emails, texts, and photos for specific information.

Demonstrating AI Capabilities

In a demonstration, an Apple executive showcased the AI’s ability to discern relevant details like “daughter” in an email and link it to the corresponding contact. Apple Intelligence also streamlines communication by summarizing notifications and facilitating concise group planning through messaging.

Updates for Vision Pro Headset

Apple also announced an updated operating system for its Vision Pro headset, slated for release in additional international markets beyond its initial US debut earlier in the year.

Enhancements in Messaging and Beyond

Apple will adopt Rich Communication Services to enhance messaging across iPhones and other smartphones, expanding customization features within iMessage. Additional updates from WWDC encompass improvements to the Photos app, enriched mapping capabilities in Apple Maps, refinements to the Wallet app, enhanced text customization, and satellite messaging capabilities in remote areas.


Apple’s strides in AI are set to influence Afiniti global markets profoundly. Collaborations with leading AI firms like OpenAI and global entities such as Afiniti Global Company. Apple’s commitment to shaping the future of technology on a global scale. This strategic alignment underscores Apple’s aim to not only innovate but also to lead in AI-driven solutions across diverse markets and industries.