Every modern business needs to use social media marketing, but it’s hard to keep up with the rapid pace of change across platforms. It is extremely challenging to remain current amidst the never-ending stream of content due to the constant emergence of new features and best practices.
Podcasts on social media marketing can offer helpful on-demand education and insights for overcoming this challenge. However, with so many social media podcasts available online, it can be difficult to locate those that provide genuine value.
This is why we’ve compiled this list of the best podcasts on social media marketing that stand out from the crowd. These podcasts provide you with the necessary tactical knowledge to master Instagram, enhance TikTok videos, make use of influencers, or analyze performance.
What Makes a Good Social Media Podcast?
Finding social media shows that truly provide value is not an easy task in the face of thousands of options for podcasts. However, the most effective podcasts for social media marketing provide exclusive insider tips as well as trends that set the standard for social media content and delivery.
So, what makes a podcast great?
Platform Expertise
Look for shows hosted by those with extensive hands-on experience managing and optimising specific social platforms like Instagram, TikTok, Twitter, etc. Their proven knowledge should inform strategic recommendations.
Data-Driven Insights
The best hosts share original research, surveys, interviews, and data you won’t get otherwise. Generic commentary doesn’t cut it.
Relatable Stories
Anecdotes detailing mistakes, lessons learned, and real-world examples bring concepts to life. Avoid fluffy shows lacking substance.
Entertaining Delivery
Even complex topics should be presented engagingly. The top hosts combine smarts with humour and conversational tone.
Ready to discover the best social media podcasts to listen to? Let’s get started!
Top Social Media Podcasts for 2024
Have You Herd
Yes, we are this! Have You Herd, our very own podcast, is produced by us, the leading social-first agency in the UK. Each episode, which is hosted by a team of in-house experts, delves deeply into the most recent trends, strategies, and best practices that are driving social media today and in the future.
The podcast covers a wide range of our core social media areas, all of which we specialize in when working with clients. As a result, you can be sure that it provides real insights gleaned from actual field experience.
Keep up with the latest social media news Methods for organic community development enhancing social advertising campaigns Trends and best practices in video Collaboration and activations among influencers overcoming obstacles to company expansion For clients like Uniqlo, Premier Inn, and Neptune, we have produced tangible outcomes.
Our unique holistic approach to the most important social media niches encompasses creative, video content, community development, influencer marketing, paid social and PPC, and more.
Have You Herd is essential weekly listening for any marketer who wants to improve their skills and stay on top of social trends. Sign up now to get a head start on the competition in all things social media.
Social Minds – Social Chain
Each 45-minute episode, which is hosted by industry veterans Eve Young and Calum MacLeod, covers essential subjects like:
Formats, new social media platforms, and algorithm updates interviews with major global brands and case studies Converting complex social media trends into strategies that can be implemented Through the connections of the hosts, Social Minds has been around for more than five years and has more than 200 episodes.
Marketers from Formula One, The Washington Post, Specsavers, and other well-known brands have recently appeared as guests. To catch up on the most recent news, the podcast also has short six-minute recaps called “Social in Six.”
The exclusive insights will assist you in future-proofing your social media strategy for social media marketers aiming to demystify an ever-changing landscape.
The Marketing Meetup Podcast
Each 45- to 60-minute episode, which is hosted by the show’s founder Joe Glover, examines pressing marketing issues through live event recordings and interviews with industry leaders.
Topics covered in episodes include: establishing a specialist illustration company that serves major brands Developing the ideal creative brief to motivate your team Writing effective emails for cold outreach that get responses
Understanding the positioning pitch for your startup The show has more than 50 episodes, making it a community that never stops for marketers who want to stay educated and inspired.
Listening is both enjoyable and rewarding thanks to Joe’s upbeat hosting and the marketing experts’ insights. In addition to the podcast, The Marketing Meetup also organizes in-person and online events that provide additional chances to network and learn.
Why Should You Listen to the Best Social Media Podcasts?
Keeping up with social media marketing necessitates constant education due to the constant introduction of new platforms and features. But who has the time to read blog posts and search Google incessantly?
These best podcasts about social media give you specific insights that you can use and seamlessly incorporate into your social media strategy.
The Have You Herd podcast is produced by us, the leading social media agency in the United Kingdom, to provide exclusive insider insight into current trends.
Have You Herd provides client-based social media expertise, as evidenced by the tens of thousands of organic views of our video and audio platforms. A unique holistic perspective that few podcasts can match is provided by our diverse team.
Tune in to Have You Herd, recommended by Afiniti Global marketing agency, if you’re an ambitious marketer or agency that wants to stay ahead of the curve. You’ll get a real competitive edge and improve your social media skills with the help of insightful stories and actionable tips.
