GARDEN COMPANYNORTHLINE STUDIO
OCTOBER 2026
Paid media · monthly review
A clearer picture
of this month.
An example of how to present performance and its limitations in the same report.
USD · 1–31 October 2026 · Two campaign exports
The platform view
| Metric | Google Ads | Meta Ads |
|---|---|---|
| Spend | $2,400 | $1,600 |
| Clicks | 1,200 ad clicks | 1,600 link clicks |
| Impressions | 24,000 | 80,000 |
| Enquiries reported | 48 | 40 |
| Cost per enquiry | $50.00 | $40.00 |
| Click-through rate | 5.00% | 2.00% |
What we would discuss
Google accounts for 60% of the example spend. Meta reports a lower cost per enquiry, but that alone is insufficient to decide where more budget should go. A real review should also examine the quality and eventual outcome of each enquiry.
Next actions to consider
- Review enquiry quality and subsequent sales in the CRM.
- Check the conversion actions and attribution windows used by each platform.
- Compare a complete prior period using matching account and metric definitions.
These are illustrative discussion points, not automated campaign instructions.
Source rows and calculation notes
| Source / campaign | Spend | Clicks | Enquiries |
|---|---|---|---|
| Google / Garden design | $1,500 | 750 | 30 |
| Google / Landscaping | $900 | 450 | 18 |
| Meta / Garden consultation | $1,000 | 1,000 | 25 |
| Meta / Retargeting | $600 | 600 | 15 |
Cost per enquiry = total source spend ÷ source enquiries. CTR = source clicks ÷ source impressions. Ratios use aggregate inputs rather than averaging campaign ratios. No previous-period comparison is shown because no prior data is supplied in this public example.
All businesses, campaign names and values on this page are fictional. This is an illustrative layout, not a testimonial or proof of advertising outcomes. The purchased software generates reports from your own mapped CSV files and review notes.